Unhealthy Diet Media Campaign- Nicholson Foundation
Obesity is a leading cause of premature death, in part due to the consumption of sugar-sweetened beverages (SSBs). In New Jersey, one-fifth of adults drink one or more SSB/day. The Public Good Projects has collaborated with the Nicholson Foundation to create and implement a digital media campaign focused on reducing consumption of SSBs and increasing water consumption among those at highest risk for negative health consequences. An extensive literature review revealed a need to pay particular attention to low-income, Hispanic/Latino and African American New Jersey residents, as well as the importance of leveraging the role of mothers in decreasing SSB consumption for themselves and their family.