Obesity is a leading cause of premature death, in part due to the consumption of sugar-sweetened beverages (SSBs). In New Jersey, one-fifth of adults drink one or more SSB/day. The Public Good Projects has collaborated with the Nicholson Foundation to create and implement a digital media campaign focused on reducing consumption of SSBs and increasing water consumption among those at highest risk for negative health consequences. An extensive literature review revealed a need to pay particular attention to low-income, Hispanic/Latino and African American New Jersey residents, as well as the importance of leveraging the role of mothers in decreasing SSB consumption for themselves and their family.
Unhealthy Diet Media Campaign- Nicholson Foundation
Leave a Reply